![]() ![]() It’s the reason why the shoes are hard to come by, why they sell so quickly. Looking at the shoes, you could never doubt that this was the result of the merging of two incredible brands. You’ll also see the OVO Owl branding on the insole-all in gold. Looking on the translucent outsoles, you’ll also see another gold Jumpman on the toe part and an OVO cross label. There are few gold accents on the shoes-on the sides, the lacing parts, and the Jumpman logo on the tongue. The shoes’ upper is made with premium white leather, and the detailing on the shoes is understated and stunning. They’re exactly the kind of shoes you could picture a high-profile celebrity such as Drake wearing. has had the Air Jordan 12 OVO listed as “Sold Out” for a while now, and we’re not surprised. They’re the kind of basketball shoes that you’ll never wear on the court, and you never should because of how much they cost. A quick glance at the shoes will reveal sneakers that are highly elegant and dressy. The Air Jordan 10 clearly fits with the dynamic of the brand, and the Air Jordan 12 is nothing but an elevated version of its predecessor. Clean lines, clean colors, and clean branding are things that come to mind when looking at October’s Very Own. Drake’s Toronto-based OVO brand is fairly simple. ![]() The shoes in question, The Air Jordan 12 OVO, is similar to the Air Jordan 10. With his name, his brand, and his personal life so deeply tied to the game of basketball, it’s no doubt that the next move was to create custom basketball shoes. The Canadian star never fails to let the world know that he’s the number one fan of the NBA team and recent NBA champions. But more so, the rapper has become the undeniable voice and face of the Toronto Raptors. Drake has become the global spokesperson for anything that has to do with Toronto. The HistoryĪccording to this article from, a similar story happened at another Drake Night. Those shoes, sold not too long after, easily collected $20,000 for the benefactor. Of course in keeping with the spirit of giving, Drake gifted a basketball fan with a pair during a Toronto Raptors Drake Night event. This design is rare to find, as the shoes were created as gifts to Drake and his group. These shoes bear the label of Drake’s own clothing line, October’s Very Own. The company partnered with one of the music industry’s biggest names-Drake-to release a special pair of shoes: the Air Jordan 10 Retro OVO. The Nike and Jordan brands are known for setting up partnerships with some pretty big names. Many businesses, celebrities, musicians, and athletes partner with brands in order to promote their own brands or to simply establish good relationships and sponsorships. Get a closer look at each below.Partnering with a shoe brand is a great marketing move. To celebrate Drake’s new sneaker making its retail debut today in two colorways, we decided to take a look back at all of Drake’s Nike and Jordan Brand collaborations up to this point. Today, the Drake x Nike partnership has entered its latest chapter with the release of an original sneaker design, the Hot Step. Perhaps cooler than all of this is his music video for “Laugh Now, Cry Later” where he got to treat the Nike campus like his own personal playground. Instead, the pairs that have been sporadically popped up on the aftermarket resell for thousands. Some of the most notable pairs, like Air Jordan 11s with a pink snakeskin mudguard or a pair of Air Jordan 8s honoring former NBA great Charles Oakley, haven’t even been released to the public. There are numerous Air Jordans dressed in OVO’s signature black, white, and gold color palette. In that span, we have seen plenty of memorable projects. The superstar rapper’s collaborative relationship with the brand, aside from a small hiccup, has been going strong for nearly 10 years. Drake is in a unique class all to himself as a man who can say he has accomplished all three of these things. And even fewer people than that can say they have jet skied in Lake Nike on the brand’s campus in Beaverton, Oregon. Even fewer can say that they have their own original Nike silhouette hit the market. Few individuals can say that they have had the opportunity to release their own Air Jordan collaboration. ![]()
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